STRATEGY

Utilize audio ads and accompanying banner ads

Similar to radio ads, audio spots are served while users are listening to music and are accompanied by banner ads when user interacts with app or player (i.e. changing the song/station).

Ads are often served in single placement pods providing a brand friendly environment.

Geo, audience, and genre (i.e. workout music) are available for targeting against

STRATEGY

Audio ads stream pre, mid, and end-roll during podcasts

One of the fastest growing media platforms, with strong audio messaging.

Attracts wide audience, with a sweet spot 35-54 y.o., female with higher HHI.

Ads can be targeted by demo’s, interests, and can be combined with DSP (banner media) to retarget listeners post-play.

Ads are inserted into podcasts upon play, so they are always relevant.