Archives

Television

TelevisionThe Changing World of TelevisionTV is still a proven response generator and brand builder, but the scope of television/video advertising has expanded to multiple forms. Linear TV Broadcast and Cable TV Bought in DRTV model by network/daypart Trackable CPL OTT / Connected TV On demand delivery of content via connected devices Geo, demo and some [...]

Digital Audio

Digital Audio Radio STRATEGY Utilize audio ads and accompanying banner ads Similar to radio ads, audio spots are served while users are listening to music and are accompanied by banner ads when user interacts with app or player (i.e. changing the song/station). Ads are often served in single placement pods providing a brand friendly environment. [...]